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Brand identity · Website design

Tovi Meadows.

A welcoming identity and website for children’s book author Sia Hunter. Storybook lettering, warm orange, woodland greens and small decorative details bring the brand together across its logo family and online home.

My role: brand identity, logo system, color and typography direction, brand guidelines, and website design and build.

Tovi Meadows orange storybook wordmark
Orange TM monogram on a cream scalloped badge
Monogram · Warm cream
Olive TM monogram on a dark green scalloped badge
Monogram · Woodland green

The author’s online home

A welcome into
the story world.

The website introduces Tovi Meadows, makes the books easy to browse, and gives readers a place to meet the author and get in touch. The identity carries through the navigation, book cards, buttons and page details.

Tovi Meadows homepage with dark green header, illustrated welcome, two book cards, author introduction and contact area
Website design · Supplied homepage capture

The visual identity

Storybook charm,
across every detail.

Stacked and horizontal wordmarks work alongside a compact monogram. Hearts, leaves and scalloped badges add a playful rhythm, while a shared color palette keeps the applications connected.

Tovi Meadows mini brand guide showing logo variants, five colors, typography and decorative elements
Brand guidelines · Logo, color, typography and design elements
View the full brand presentation
Tovi Meadows logo variations, decorative symbols, color palette and illustrated brand application
Brand presentation · Identity variations and application