Character design & illustration

Aveeno Kids.

An illustrated cast of animal characters for Aveeno Kids. Expressive faces, playful superhero details and tactile textures give each character a distinct personality, with the artwork carried across the brand’s packaging and campaign materials.

Character design and illustrations by Tais. Branding, packaging, photography, copy and campaign graphic design by the client’s creative team. Applications are shown to demonstrate the illustrations in use.

Original character illustrations, including horses, octopus, dolphin, chameleon, raccoon, elephant and llama — Character artwork and variations

Character development

Personality, in pencil.

Early explorations of animal silhouettes, expressions, poses and bath-time details, before the characters were developed in color.

Pencil-style character explorations featuring animal heroes, capes, goggles and bath-time motifs — Early character explorations

Illustration in use

From character to shelf.

The client’s packaging and campaign designs bring the illustrations into a wider visual world.

Aveeno Kids bottles showing the character illustrations across hair and body care packaging — Illustrations on the product range

A client-designed Meet Our Friends banner introducing the illustrated Aveeno Kids animal characters — Meet the characters · Client campaign application

Aveeno Kids campaign banner with product range, animal illustrations and a child — Client campaign application

Elephant and chameleon illustrations alongside Aveeno Kids cleansing and moisturizing products — Client product application

Aveeno Kids campaign featuring a child and the product range with original animal illustrations — Client campaign application

Client-designed character profiles for Sage the Elephant, Inky the Octopus, Leon the Chameleon and Mika the Raccoon — Character stories · Client application

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